Conference Program 2018



    Learn the Latest Trends & Strategies!

    Total 120* sessions will be held by industry leaders in 3-days show period.

    (*expected, figure of COSME Tech/COSME TOKYO 2018)

    >> Check all sessions (Japanese)

    Keynote SessionFREE / Pre-registration Required

    Jan. 24 (Wed) 10:30-12:00

    Bilingual (English/Japanese)

    Learning from Companies in Growth!
    -Their Efforts in Cosmetics Product Development-

    POLA's Challenge of R&D Innovation
    -Behind-the-scenes Story of its Wrinkle Shot Medical Serum-
    Noriko Suenobu

    Noriko Suenobu
    Corporate Officer,
    R&D Planning,
    POLA Chemical Industries, Inc.

    Revlon's Vivid Marketing Strategy
    Saori Kanno
  • COSME-1

    Special SessionFREE / Pre-registration Required

    Jan. 25 (Thu) 13:00-14:30

    Bilingual (English/Japanese)

    To Make Heart-winning Cosmetics

    Shiseido and Its Outstanding Brand Marketing Strategies
    Harunobu Horii
    The Latest Consumer Trends from a Viewpoint of @cosme
    Meyumi Yamada

    Meyumi Yamada
    Executive Director Chief Quality Officer,
    istyle Inc.

    Product Development / Marketing SeminarFREE / Pre-registration Required

    Jan. 26 (Fri) 12:30-13:30

    Bilingual (English/Japanese)

    Development of Shiseido's New Brand "recipist" Mesmerizing Younger Women

    Tanemasa Nagano

    Tanemasa Nagano
    Brand Manager,
    New Value Creation Group,
    Strategy & Insights Div.,
    Shiseido Japan Co., Ltd.


    Jan. 25 (Thu) 15:30-16:30

    Bilingual (English/Japanese)

    The Rise of the Global Natural Cosmetics Market: New Consumerism & Ethical Living

    Yuiko Mitani

    Yuiko Mitani
    Senior Research Analyst,


    Jan. 26 (Fri) 10:30-11:30

    Bilingual (English/Japanese)

    Sea Breeze's Challenge

    Shogo Nakaishi

    Shogo Nakaishi
    BM, Sea Breeze Group,
    Hair Body Room,
    Personal Care Marketing Dept.,
    FT Shiseido Co., Ltd.

  • (Honorifics omitted) Please note that recording and photography is strictly prohibited. Speakers and programs are subject to change. Textbooks of some presentations might not be available.