【COSME-7】 FANCL's Strategy

FANCL's Customer Marketing: Marketing Based on Customer Opinions and Attitudes

[Speaker]
Mitsuteru Nakamura
Group Manager,
Business Strategy Office, Business Strategy Group, Business&Products Strategy Headquarters,
FANCL Corp.

[Abstract]
FANCL is focusing its efforts on integrating the "voices of customers" (VOC) and data on purchasing behavior to find ways of strengthening the relationship with customers in order to achieve its goal of creating high customer loyalty, or "FANCL fans." In this lecture, the process of customer marketing and specific cases will be introduced.

(Honorifics omitted) Please note that recording and photography is strictly prohibited. Speakers and programs are subject to change.
Textbooks of some presentations might not be available.

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